One of the best things about being a writer is the variety of choices you have in deciding what to write–articles, books, short stories, etc.
One of the hardest things about being a writer is writing a lead that entices the reader to consider reading your article, then keeps the reader reading past the first paragraph.
Two obvious ways to write leads are (1) offer an anecdote that makes the point of your article, and ( 2) use a quote that grabs your reader and highlights the focus of your article.
When you don’t have either of those options, use these steps to help you write a great lead.
- Imagine your reader and why he/she might be looking for in an article on the topic you’re writing.
- Ask the question, “What’s in it for me?” from the reader’s perspective.
- Answer the question by showing the reader in plain language what he/she will learn from reading your article.
- Keep a conversational approach in your writing. Remember that your reader is looking for information, but not necessarily a class or complete education on the subject.
- Respect the reader’s time by delivering meaningful information the reader can use.
You may find you have to write the first draft of your article before you can use the steps above to actually come up with the lead that will work for you. But that’s okay. You’ll know from the first draft what you can offer the reader, then you can write the lead to entice them and deliver what you promise. Happy writing!