I’ve seen many local news shows interviewing authors in the past few weeks and thought offering some more book signing tips might be helpful.
Here are a few things to think about as you set up your own book signings in the future.
- Bring your own copies of your book with you. You’ll want to do this just in case the copies the store ordered for your signing don’t arrive on time.
- Offer value beyond your book and signature. Come with a small presentation or program that will draw people to your book. One author friend writes mysteries with a cooking theme so she comes dressed with a full apron and holds a drawing for a small food basket (this also gets her reader contact information).
- Invest in a small PA system. With so many bookstores also housing cafes, your book signing may end up close to the espresso machine. If you’re prepared with your own PA system, you can turn up the mic and still be heard when the machine goes off.
- Create the signing space that works best for you and your book. The purpose of a book signing is to meet your readers and to sell books. You know your book better than bookstore personnel do, so work with them to set up your signing space to achieve that purpose.
- Do your homework regarding the community in which your signing takes place. You’ll want to know if your signing is competing with church on Wednesday night, with high school football on Friday night, or even with the hottest new television show. There’s no sense in competing with any of these types of happenings.
- Determine your own promotion strategy. Social media, local media (radio, television, and even newspapers), flyers at related venues/events (libraries, book clubs, writing classes, community bulletin boards, etc.) are all possibilities. Don’t forget to email those already in your database, if you have one.
- Let your audience know you enjoy being with them. Smile, shake hands, listen to people, etc. Your job is to let your audience know you’re glad they took the time to come out to meet you.
Book signings can be rewarding or frustrating. Remember readers buy authors, not publishers, so be sure you create a book signing event that makes people glad they came. Happy writing!