Marketing Your Writing is a Journey, not a Sprint

I encourage you to increase your awareness of how many radio and television guests are pushing books. I also encourage you to be honest with yourself about how well you retain the book’s title, author’s name, etc. Most of us won’t recall either one shortly after the guest moves on.

Yet, there are some books and authors we do remember, so what did they do to make themselves “famous”? One word sets those we remember apart from those we don’t–repetition.

Steps to getting famous:

  • Work up a plan for getting your name out everywhere. Consider venues that are both large and small–local shows, local print, local events can serve you, as can national opportunities.
  • Consider all the different types of media available to you in your campaign to be famous. Get quoted in print. Become a guest on radio or television. Write a guest blog post or article for online opportunities. Speak to groups. Appear at events.
  • Expand so you reach beyond your niche. Romance writers cross over into mysteries. Sales experts expand into marketing. Even Stephen King wrote a book outside the horror genre. Maybe something in your personal life will move you into new arenas you never thought of before.
  • Timing is everything. If you’re writing an article, make sure it’s relevant for when it’s being published. I’m writing this the day after Mothers Day, which means I shouldn’t be wasting your time writing about what flowers to get Mom for her day.
  • Expect you, not the media, to reach your audience. Think of the media as vehicles, but you are the driver. Fame is fleeting, but if you keep working at it, readers and editors will recognize your name, and recognition can turn into book sales, article sales, etc.

Start by brainstorming the things you’re willing to do to market your writing, whether marketing your book or selling articles. Avoid being a “also-ran” television or radio guest with a book. Work up a plan and follow it. Happy writing!

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2 Responses to Marketing Your Writing is a Journey, not a Sprint

  1. Jamie says:

    Perfect timing, Sharon! Just got the proof of my book today!

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